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  1. Negative Advertising in Election Campaigns

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    Contrary to what people say, negative advertising is a useful and effective tool in election campaigns. The term negative is used to indicate that your opponent(s) are the focus of your advertising, while positive advertising has a focus on you. Positive advertising shows why you are the best option and negative advertising shows why your opponent is not the best option.

    Updated 20th-September-2014 at 05:21 PM by Željko Zidarić

    Željko Zidarić