Željko Zidarić

  1. Tko su Antifašisti (O političkom spektrumu u RH)

    Piše: Željko Zidarić
    25. ožujka 2010

    Čujem da se mnogi ljudi u Hrvatskoj proglašavaju “antifašistima”, i to me zbunjuje jer ne znam tko su “fašisti” danas. Kako možete biti “protiv” nečega što ne postoji. Fašizam se definira kao: politička ideologija utemeljena na ultra-nacionalizmu, nacionalnom preporodu, korporatizmom zajedno sa autokratskim vodstvom jedne države stranke. Prema Josipu Grčiću, fašisti vjeruju da je narod organska zajednica koja ...

    Updated 25th-April-2012 at 09:52 PM by Željko Zidarić

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    Željko Zidarić
  2. Campaign Financial Planning

    The financial plan for an election campaign is one of the key campaign plan components. The campaign will be determined by how large your budget is. The sooner you start soliciting and receiving donations the better you can plan your campaign.

    The following is a high level presentation of ideas with a goal of getting the campaign teams of "New Option" parties like Hrvatski Plamen, Hrvatski Rast and SHZ to start thinking about these issues.

    The campaign budget can ...
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    Željko Zidarić
  3. Political Campaign Fundraising

    The objective of this article is not to explain why fund-raising is necessary, we all know that the more money you raise the better your chances of winning the election. I will discuss my opinions on the time-lines and strategic considerations in developing your fund-raising plan.

    To begin:
    • If you are not fund-raising RIGHT NOW, then start now.
    • If you do not start fund-raising at least a year before the election don't even bother running for office!


    ...
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    Željko Zidarić
  4. The Phases and Fronts of an Election Campaign

    The following is a very high level, 10,000m perspective, summary of the planning issues which need to be taken into consideration. Each campaign manager must plan for each of these issues. Success will be determined by who develops the optimal allocation of resources and the tactical initiatives to maximize the available resources.

    The three phases of an election are:
    1. Pre-campaign - Preparing
    2. Campaign - Winning
    3. Post-campaign - Analyzing


    The two fronts ...
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    Željko Zidarić
  5. Candidate Requirements to Win an Election

    As a consumer goods marketing strategist I consider an election to be a complicated form of "buying opportunity" in which the customers (voters) must make a purchase decision for a vision for their future. The first issue we must consider is that voters have needs that must be satisfied and everything must be considered relative to those needs. During the election campaign, the voter is presented with a number of competing options but they can only vote for one person. The product assessment ...
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    Željko Zidarić
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